I hate the word niche because ever since I started looking to make money on the internet, this little word has followed me wherever I look. According to Dictionary.com niche means:
1. an ornamental recess in a wall or the like, usually semicircular in plan and arched, as for a statue or other decorative object.
2. a place or position suitable or appropriate for a person or thing: to find one’s niche in the business world.
3. a distinct segment of a market.
4. Ecology. the position or function of an organism in a community of plants and animals.
Adjective
5. pertaining to or intended for a market niche; having specific appeal: niche advertising.
Verb (used with object)
6. to place (something) in a niche.
Obviously in the case of business and making money 2, 3, and 5 are the ones that make sense but you are always given the impression that a “niche” is something very small and very defined. I have come to realize that a “niche” is just fancy speak for what area of the market you work in. This does not have to mean something that says that you only sell the minute hands for watches, what people mean by “find your niche” is just that you have to pursue something. You can’t go after everything, so choose something (doesn’t matter what) and go after it.
If I were to start writing on this site about begonias and the new gardening gloves I just bought, that wouldn’t make sense, but it would if this were a gardening blog.
This isn’t to say that you can’t be in more than one niche, but you have to separate them or you tend to look a little dodgey. Most people who make money on the internet do business in more than one niche but they separate them to get the most out of each one.



