I am fairly certain that anyone who has an Entrecard on their website has written some sort of article or post on it. There is nothing that I am going to say that hasn’t been said already but here goes. There is a good and bad to the program:

The good part is that the program drives a huge amount of traffic (relatively, for a site being a month old). More than half of my traffic comes from Entrecard at this point but….

The bad part is that most of that traffic is virtually uninterested in what your blog or site is about and only hits your site to click your card and get credits.

So… is it a good idea or bad idea to put a card on your website? Well, I am not going to take mine off but I would say that you should look at where your traffic is coming from. Look at what your bounce rates are and time spent from a source like Entrecard. The traffic is not quality by any stretch of the imagination but there is a point when traffic, in any form, is good traffic.

With saying that, free traffic like this is actually pretty good for targeting the few quality visitors that you will get. Free traffic is very hit and miss by nature, but Entrecard makes it a little easier to get slightly more targeted traffic by only dropping your card on other blogs that are in your “niche” (I hate that word BTW) and then they will be more likely to drop back on your site and might actually stay for more than just long enough to drop their card.

All in all, the free link exchange idea will get you some sub-par traffic but in the world of websites, traffic is still traffic, and the more, the better.